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Campaign & Promotions

As part of my role at Tesutti, I was responsible for designing and creating promotional creative suites for promotions such as offers and codes, typically made up of around 50 creatives. These would be utilised across the site, emails, affiliates and Criteo. When creating these I had to pay special attention to the requirements to ensure the designs adhered to the sizing restrictions, consistency across the suite and creativity when considering the composition, for example when choosing colours, imagery, fonts and layout in order to compliment the content surrounding the offer.

Here is an example of an expanded promotional suite which was used around the Christmas period to promote the sale pre-Christmas and then to promote the clearance post-Christmas.

Campaign creation covering: desktop, mobile, app, emails, organic social, affiliates and Criteo. Working alongside the Marketing and Offline team, my team and I would worked collectively to develop the digital campaigns and promotions in order to align the websites and emails with the in-store graphics, while ensuring the graphics and templates created are accessible for web and adaptable for the many different uses throughout the digital team.

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© 2024.  Antonia Brown.

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