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One of my main responsibilities for Tessuti included mocking the creative marketing emails that would alert the customers of campaign, offers and push products. To do this I worked with the Marketing, Product and CRM team to ensure that the designs and products included in all the emails were up to date and aligned with brand standards, as well as aligning with the standards of the brands that we sold.There were many different styled of emails that would send, these included campaigns, beauty, The Weekly Edit which would be promotions of our blog posts, events, collections and more, New In callouts promoting the new products added to the site, brand solus emails and promotional emails.
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