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During campaign creation I develop and create 1:1 and 16:9 assets for the social team to use for campaign promotion. Recently I have worked with the paid social team to complete some A/B tests with the use of CTA placements on the images to increase click-rate, after gathering the results and meeting with the team we found that the central CTA preformed best and therefore will be the design moving forward.

A/B Testing

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© 2024.  Antonia Brown.

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